NatureSweet expands Brighthouse Organics line

NatureSweet, San Antonio, is introducing a new line of branded greenhouse cucumbers, peppers and large tomatoes at the Produce Marketing Association’s Fresh Summit Oct. 19-20 in Orlando, Fla.

The company will showcase additions to the Brighthouse Organics at booth No. 1073.  In November, NatureSweet plans to add a tomato medley and cocktail cucumber to the Brighthouse Organics line.

The Brighthouse Organics line has more than doubled in size from its January 2017 debut, according to the company, with organic mini sweet peppers, sweet bell peppers, long English cucumbers and grape tomatoes available.

“Our Brighthouse Organics line has been rapidly growing and changing as market demand for organics continues to grow,” David Ferman, marketing director at NatureSweet Brands Ltd., said in the release. “We continue to learn about the organic consumer preferences, habits and practices as well as the breadth of our capabilities.”

President and CEO Bryant Ambelang said the company has expanded its network of greenhouses in Arizona and Mexico.

 “Our vertical integration strategy enables us to maintain control of our varieties, growing practices, and product quality,” Amberlang said in the release. “This will add a new dimension to our business development and help broaden our dedication to bringing the best tasting vegetables to consumers.”

The company will be offering recipe samples made with NatureSweet products at the booth.