The Porterville, Calif.-based Homegrown Organic Farms will offer a selection of Regenerative Organic Certified (ROC) blueberries from its AgriCare-managed Oregon farms this season. Four Oregon farms under AgriCare’s care have earned this certification, according to the company, which added that its ROC offerings include organic stone fruit and fall fruit commodities.
“As an employee-owned company, we take our mission seriously: to exceed expectations, care for people and do what’s right for the land,” says Scott Mabs, CEO of Homegrown Organic Farm. “Adding Regenerative Organic Certified blueberries from Oregon strengthens our commitment to delivering quality fruit through practices that reflect our values.”
“We’ve always believed that responsible farming is good farming,” says Gunnar Avinelis, CEO of AgriCare. “Achieving Regenerative Organic Certified status on our Oregon farms reflects decades of dedication to regenerative principles and the people who make it possible.”
Developed by the Regenerative Organic Alliance, the ROC standard builds on the USDA National Organic Program. It adds benchmarks focused on soil health, carbon sequestration and economic fairness across farming communities.
“We’ve seen incredible momentum across our Regenerative Organic Certified programs,” says Stephen Paul, deciduous category director and ROC stone fruit grower. “As both a marketer and a farmer, I’ve seen firsthand how regenerative organic practices improve the health of our orchards and the quality of our fruit. The Oregon blueberry crop is a natural and exciting extension of this journey, and we’re proud to offer this to customers who care about how their fruit is grown.”
ROC blueberries from Oregon are available now through the end of summer, according to Homegrown Organic Farms.
