Organic avocado retail sales are up 13%

( )

The Packer’s Organic Fresh Trends 2023 is valuable to marketers and retailers seeking to answer the question, “Who is my organic consumer?” In mid-October of 2022, more than 1,000 U.S. consumers were asked about their organic purchasing habits. 

Thirteen percent of consumers surveyed by The Packer’s Organic Fresh Trends 2023 said they shopped exclusively for organic avocados. That is down slightly from 16% who indicated that in Organic Fresh Trends 2022 and 10% in 2021.


Are you attending The Packer's Global Organic Produce Expo?
As the only globally driven show for organic produce, this show creates a forum for unique and specific opportunities. Network, exchange ideas, source new products and services, and do business with the industry’s leading growers, distributors, packer and retailers.
Click here to learn more. 


Thirty-two percent of consumers surveyed by Organic Fresh Trends 2023 said they purchased organic avocados at least some of the time. That compares with 38% reported in Organic Fresh Trends 2022 and 30% in 2021. avocado sales

Demographics of consumers who choose organic exclusively are skewed toward younger consumers, according to Organic Fresh Trends 2023.  demo

Twenty-three percent of consumers 18-29 years old said they purchased organic avocados in Organic Fresh Trends 2023, compared with only 4% of shoppers over 60 years old.

Higher income consumers are more likely to say they purchase organic avocadoes exclusively. Seventeen percent of consumers who earn more than $100,000 per year said they purchased organic avocados, compared with 10% of those earning $25,000 to $50,000 per year. income

IRI retail scan data from 2021 showed organic avocados had a big year, with more than $156.6 million in retail organic sales, up 13% from 2020. 

IRI reports that organic avocados accounted for 6.3% of total avocado sales in 2021. As a percentage of total organic produce sales, organic avocados accounted for a respectable 2.1% share. demo

 

 

Latest News

Bland Farms sees Gold Rush for Vidalia onion promotions
Bland Farms sees Gold Rush for Vidalia onion promotions

Glennville, Ga.-based Bland Farms is expecting a strong crop of Vidalia onions this year to go along with its Gold Rush promotional campaign.

How new research could prevent frost damage in orchards
How new research could prevent frost damage in orchards

In this podcast episode, Advanced Agriscience's Collin Juurakko shares interesting discoveries he's made about how frost crystals form and how that led to a potential solution for tree-fruit growers across the globe.

Cool Creations previews new products at AWG show
Cool Creations previews new products at AWG show

North Kansas City, Mo.-based Cool Creations LLC had two new products to show off at the Associated Wholesale Grocers' seventh annual Innovation Showcase, March 25-26.

Dole, Fresh Express nix sale of fresh vegetables division
Dole, Fresh Express nix sale of fresh vegetables division

Following Department of Justice concerns about competition in the packaged salad market, the companies have abandoned the proposed $308 million deal.

Fresh Del Monte named to most trusted companies list
Fresh Del Monte named to most trusted companies list

Fresh Del Monte is among the honorees on the Most Trustworthy Companies in America 2024 list, recognized for a commitment to quality, sustainability and innovation in fresh produce.

Improved conditions for West Mexico produce may arrive with spring
Improved conditions for West Mexico produce may arrive with spring

West Mexico growers faced a tough fall/winter season, but distributors believe things are looking up for spring with increased supplies and more reasonable prices.