Happy Dirt, a wholesale organic produce distributor based in North Carolina, is proud to announce the launch of its new website at www.happydirt.com.
A key step in the company’s recent rebranding efforts, the new site reflects the evolution of the organization’s visual identity and reinforces its mission to support organic farmers, spread the organic footprint and provide customers with local, sustainable food year-round.
“The launch of our new website is an important milestone in our rebranding efforts,” said company Founder and CEO Sandi Kronick. Featuring a vibrant, colorful design mixed with modern functionality, Happy Dirt’s website helps to simplify the often overly-complicated idea of organic, turning it into a simple story of tasty, healthy produce from great farmers.
Fully responsive for a better cross-device user experience, the new site offers simple navigation, beautiful product photography, and easy access to tools and resources, including product listings and availability, social media integration and a blog with all the latest updates and insights from the Happy Dirt team.
“Our new website enables us to better connect with consumers and builds on our commitment to educate everyone in a fun way so that the concepts of supporting farmers, eating more produce or caring for our planet become a lifestyle of positivity and empowerment for us all,” said Kronick.
The company officially transitioned from Eastern Carolina Organics to Happy Dirt earlier this year with the idea of turning organic into something that will speak to everyone. Utilizing bright colors and custom illustrations of an organic farm’s “superheroes” as agents of education across its packaging in-stores, the new Happy Dirt website brings the same brand experience online by making organic something that’s fun and engaging.
