Packer seeking input from citrus marketers
The Packer is seeking input from suppliers for the Jan. 24 Citrus Marketing Section.
An online survey will help inform our editorial coverage of broader citrus marketing trends and developments at individual produce organizations.
Please complete the survey by Jan. 14.
Questions in the survey include:
- What are the highlights of your citrus marketing plan over the next three months?
- What is the biggest change in the citrus market compared with a year ago?
- What will be the top packaging development at your company this year?
- How do you recommend that retailers promote your citrus items?
- How does your supply of citrus compare with last season?
- What percent of your citrus supply is organic? How fast will your organic citrus production grow in the next five years?
- What trends do you see in domestic and imported citrus volumes? How will the industry look in 10 years?
- How have increased online grocery citrus sales changed the way you market?
- What does sustainability mean to your organization?
- What are one or two ways you have coped with high truck rates this year? Do you see relief in 2022?
We look forward to your participation in the survey. Send questions, related news or images to news@thepacker.com.
