Wholesum expands into organic Fair Trade artichokes

Wholesum is expanding its Fair Trade program with organic artichokes in Salinas, Calif.

B23F8AE6-A244-48AA-AE6DC7611C34A251.png
B23F8AE6-A244-48AA-AE6DC7611C34A251.png
(File photo)

Wholesum is expanding its Fair Trade program with organic artichokes in Salinas, Calif.

Harvest of the crop, which is grown by a Wholesum partner farm, starts at the end of April, according to a news release.

It’s the first time organic artichokes will be available from Wholesum. They will be available through October.

“We are very excited to not only be expanding into a new organic produce category but to nurture our relationship with other growers who share the same passion and commitment to Fair Trade,” Ricardo Crisantes, chief commercial officer, said in the release.

The partnership will expand to Brussels sprouts later this season. The company carries organic Brussels sprouts through October.

Through the Fair Trade program, Wholesum will be contributing to the farm’s community development fund.

“Our workers, as well as those from our partner farms, are always top of mind,” Crisantes said in the release. “We’re constantly thinking of ways to improve their everyday lives and build thriving agricultural communities.”

Related articles:

Wholesum raises $3 million through Fair Trade program

Wholesum displays new brand message, packaging

Wholesum undergoes brand refresh

The Packer logo (567x120)
Related Stories
Driven by a consumer desire for health, sustainability and transparency, the sector is experiencing remarkable market growth, which growers are meeting through third-party certifications, supply chain management and high-volume, reliable retail programs.
The partnership to market and distribute premium, California-grown organic keitt mangoes starting this July capitalizes on a rapidly expanding domestic organics market that has seen volume growth skyrocket since 2020.
The report highlights a milestone year of record-breaking growth, featuring a 21% increase in organic produce volume alongside measurable advancements in natural pest management, plastic reduction, employee well-being and fair trade community investments.
Read Next
Following a record-breaking $3.8 billion year in retail sales, the U.S. Highbush Blueberry Council is looking to a pivotal July USDA referendum to sustain its massive market momentum and combat rising industry pressures.
Get Daily News
GET MARKET ALERTS
Get News & Markets App