Plant City, Fla.-based Wish Farms, a grower and year-round marketer of organic strawberries, blueberries, blackberries and raspberries, will return to the Organic Produce Summit this July.
Guided by its mission to “provide the best tasting berries,” Wish Farms is committed to quality at every level of its operation. The company partners exclusively with growers who share their dedication to growing only the most flavorful berry varieties, according to a news release.
In the early 2000s, Wish Farms says it was a pioneer in the organic space in Florida, despite skepticism due to the region’s pest and disease pressures. Through perseverance and improvement, the grower says it has continued to refine its practices and now offers a consistent supply of organic berries year round from multiple growing regions.
“We are committed to the core values that have defined our brand over the years,” says Jason Deis, director of business development. “Our priorities are promoting transparent relationships with our growers, providing outstanding service to retail partners and consistently delivering great tasting berries for consumers.”
Over the past decade, Wish Farms has experienced extraordinary growth, the release says. Highlights include the introduction of Pink-A-Boo pineberries, expansion of acreage, investments in breeding programs and the development of its cutting-edge office and warehouse campus. The company continues to explore strategic growth opportunities in key regions while investing in innovative technologies and sustainable practices, the release says.
The digital space is ripe for collaboration and promotion, and Wish Farms is eager to create co-branded, geotargeted digital ads to help drive consumer demand. The company saw success with its recent “Berry Bonanza” mobile campaign, saying it was a creative way to build brand loyalty, while also creating value for its followers. Shoppers signed up by submitting their email and phone numbers. After purchasing a Wish Farms berry package, they texted a picture of their receipt and promptly received a $1 cash rebate via Venmo.
Wish Farms invites attendees of the Organic Produce Summit to visit Booth No. 704 to learn more about its commitment to excellence in the organic produce space.
