The use of fresh produce as a canvas for consumer messages continues for fresh produce suppliers.
In a survey by The Packer, industry leaders were asked the question, “What types of consumer messages do you put on your packages? Do you share your farmer story, a recipe, nutrition facts and/or certifications on your packaging?”
Here are selected responses:
- Gary Hilberg, chief sustainability officer for Local Bounti, Hamilton, Mont.: “Local, non-GMO, ready to eat.”
- Andrew Hare, co-founder and general manager of Charleston, S.C.-based Vertical Roots: “Non-GMO pesticide free, 100% RPET, planet minded (sustainability initiatives).”’
- Jeff Watkin, director of marketing for Sev-Rend, Collinsville, Ill.: “We have always seen the traditional branding + supporting messaging on produce packaging, but the largest shift is the promotion of more environmentally friendly packaging materials being used along with such educational items as the How2Recyle iconography. The education for the consumer on what to do with the waste at the product’s end of life is a big trend for packaging messaging which we anticipate to continue.”
- Chuck Sinks, president of sales and marketing for Yakima, Wash.-based Sage Fruit Co.: “We’ve added certifications to our packaging as well as QR codes so consumers are able to find more information regarding their purchase.”
- Kristi Harris, brand manager for Honeybear Brands, Elgin, Minn.: “Nutrition, certifications, flavor profiles.”
- John Paap, manager at Jac. Vandenberg Inc., Tarrytown, N.Y.: “Nutrition facts, certifications, partnerships with charities.”
