Naturipe Avocado Farms hires Dustin Hahn for western sales

Dustin Hahn is the new West Coast sales director of Naturipe Avocado Farms, Salinas, Calif.

Hahn has a retail and avocado sales background. He was a marketing team leader and then associate store team leader for Whole Foods Market from 2011 to late 2015. After that, he was in sales and business development of Murrieta, Calif.-based West Pak Avocado Inc. in the Dallas/Ft. Worth area, followed by a role in national business development for Frieda’s Specialty Produce, according to his LinkedIn profile.

Hahn will be responsible for developing and managing avocado sales for the western half of the U.S. and Canada, according to a news release.

“His sales and marketing background will be instrumental in driving avocado sales and expanding campaigns with retailers,” CarrieAnn Arias, vice president of marketing, said in the release.

West Coast sales director is a new position for Naturipe Avocado Farms. Naturipe has had a relationship with Grupo Rocio SA in Peru as a South American blueberry supplier, and began sourcing Peruvian avocados from Grupo Rocio’s avocado grower, Talsa, a year ago. Naturipe Avocado Farms officially debuted at the 2017 United Fresh Produce Association convention and expo.