California Giant promotes Joe Barsi to president

California Giant Berry Farms, Watsonville, Calif., has named Joe Barsi president of the company.

Barsi succeeds Bill Moncovich, who continues as CEO of California Giant Berry Farms, according to a news release.

Barsi has been chief operating officer since March 2018, when he rejoined the company. He was with California Giant from 2005 to 2012, and was vice president of business development when he left to be president of Tradin Organics U.S.A. He then was president of Enzafruit Products Inc. before rejoining California Giant.

Barsi started his career in the industry at C.H. Robinson Worldwide, and was general manger of the Western region before joining California Giant in 2005.

Since returning to California Giant, Barsi has worked with the company leaders on strategic and succession planning, according to the release.
“He has helped take our company to the next level over the past two years and we look

forward to him lead as president as we enter a new decade here at California Giant,” Moncovich said in the release.

As chief operating officer, Barsi has provided leadership with foreign expansion and sustainability efforts.

“It is a company with a strong culture of quality, philanthropy and fairness in all we do,” Barsi said in the release. “I will make it a priority that we maintain our company culture as we continue our growth in the berry industry.”

Frank Saveria continues as owner/partner at California Giant.

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