California Table Grape Commission names new marketing directors

The Fresno-based California Table Grape Commission has added Lisa Massie as director of international marketing for Asia and Alexandra Merritt as director of global marketing.

Massie will lead the marketing work in targeted export markets throughout Asia, focusing on building demand for California table grapes through the work of multiple in-country promotion teams, according to a news release. Massie served as the global marketing and communications specialist at Trillium Flow Technologies and has a background in account management, business analysis, communications and export promotion.

Merritt will manage retail accounts in the U.S. and will lead the marketing work in the key export markets of Canada, Australia, and New Zealand, the commission said. Merritt also will be responsible for directing category management research.

Merritt joins the commission from Root Creative Marketing, where she served as account director and was responsible for implementing marketing campaigns for a diverse set of agriculture, food product, and lifestyle product clients, the release said.

“Both Lisa and Alexandra bring talent, drive, heart, and extensive backgrounds in account management and analysis to the commission marketing team,” said Ian LeMay, incoming commission president. “We are very pleased to welcome them to the team and look forward to the many contributions they will each make in the years to come.”