Health influencer, brain cancer survivor and ironman Charlie Jabaley will be headlining the next Viva Fresh conference, held at the Gaylord Texan Resort & Convention Center in Grapevine, Texas, March 30 to April 1, 2023, according to a news release.
“We want inspiring stories that raise the bar on healthy living and motivate us all to do better,” Dante Galeazzi, CEO and president of the Texas International Produce Association, said in the release. “Some may not see the natural connection between a rap music executive turned philanthropist and Viva Fresh, but I can assure you the gateway to the success Charlie is living today began by translating his love of life into leading a healthier lifestyle that included fruits and vegetables.”
Established in 2015 by TIPA, the annual Viva Fresh conference serves to shine a light on the Rio Grande Valley as a trade corridor and production zone for fresh fruits and vegetables, as well as to promote healthy eating and a healthy lifestyle. The three-day event focuses on networking, education, and building relationships in a relaxed and intimate setting, according to the release.
Jabaley’s 8 million social media followers know Charlie as “Charlie Rocket,” and TIPA is excited to bring Jabaley’s energy and plant-based inspiration to the 2023 conference. “Charlie Rocket” will share his inspiring story of success, money and fame interrupted by a health crisis turned second chance with Viva Fresh attendees.
Jabaley built his success on Street Execs, a popular music label representing artists such as 2 Chainz and Travis Porter. Jabaley was also the brainchild of the unique dabbing Santa sweaters that brought in more than $2 million in sales, according to the release.
The result of Jabaley’s business success is that he viewed himself as a workaholic who was more than 100 pounds overweight, with declining health. Ultimately, a brain tumor diagnosis that Charlie to reevaluate his life choices.
Today, Jabaley still lives with a benign brain tumor, but now advocates for health and wellness, as an accomplished athlete and philanthropist, according to the release.
“Everything Charlie touches has irresistible energy, and I can’t think of a better person to hype the importance of healthy eating and get our audience excited than Charlie Rocket, who knows how to entertain and shows us how to achieve big dreams when passion and purpose collide,” Galeazzi said in the release.
