Clarifresh, an artificial intelligence-powered quality management platform for the fresh produce industry, has appointed Shelby Dwyer as director of sales for North America.
Dwyer brings deep experience in fresh produce sales and a ground-level understanding of how quality decisions ripple across the supply chain from growers to retailers, says Clarifresh. She will lead efforts to expand Clarifresh’s North American presence and deepen partnerships across the industry.
“North America is a massive opportunity for a platform like this,” says Dwyer. “Buyers want consistency and growers want accountability. Clarifresh is one of the few tools I’ve seen that actually speaks both languages.”
Dwyer was previously a sales manager with the Fairtrade International-certified banana company Equifruit.
“We’re thrilled to welcome Shelby to our North American team,” says Elad Mardix, CEO at Clarifresh. “Clarifresh initially penetrated the North American market three years ago and is now positioned as the leading QC platform in the market. We see tremendous demand in the market for our solution, and I believe that Shelby’s industry knowledge and customer-focused approach will be instrumental as we continue to scale.”
