The Arlington, Va.-based FMI — The Food Industry Association has promoted two professionals at the organization, Steve Markenson and Kelli Windsor.
In recent years, through online communications and insights, both individuals have increased the focus of food and fast-moving consumer products through an industry’s lens, according to a news release.
“Our team members’ performance aligns with where the food industry is investing in talent to create better connections and engagements through modern communications and marketing strategies,” Heather Garlich, FMI senior vice president of communications, marketing and consumer affairs, said in the release. “It’s a great pleasure to tout my colleagues’ contributions that hone our industry’s insights and effectively serve our members.”
FMI works with and on behalf of the entire industry to advance a safer, healthier and more efficient consumer food supply chain, bringing together a wide range of members across the value chain — from retailers that sell to consumers, to producers that supply food and other products, as well as the wide variety of companies providing critical services — to amplify the collective work of the industry.
Markenson has been appointed to vice president of research and insights. He oversaw more than 40 research and insights projects in 2022, and FMI members continue to rank the association’s research and insights among the most valuable membership benefits, substantiating the messaging and positioning on issues that matter most to the industry, according to the release.
In addition, Markenson spearheaded FMI’s new Research & Insights Committee to ensure FMI’s research and its members stay abreast of the latest industry trends and research techniques.
Over his six-year tenure at FMI, Markenson has developed transparency protocols regarding methodologies, analysis, reporting and data collection in line with the American Association of Public Opinion Research standards. He is one of only 20 to achieve the Insights Association designation of “Master,” according to the release. Prior to joining FMI, Markenson owned and operated a strategic insights firm.
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Windsor has been promoted to senior director of digital communications. She manages and maintains a dynamic website user experience (UX) and oversaw the FMI.org strategy of in 2021.
Windsor is a steward of the FMI website UX, social media analytics and member engagement, managing the internal cross-functional and cross-departmental FMI editorial board to drive readership of the FMI Voice of Food Industry blog and online resources. Windsor is a champion of the analytics side of the FMI business, guiding focused communications and storytelling regarding FMI programs, resources, services and activities, and she plays a significant role in the campaign efforts regarding FMI’s signature research, according to the release.
Windsor has supported and instructed FMI’s social media and digital strategy over the past nine years.
