Mushroom company execs join Crop One advisory board

Crop One Holdings, whose vertical farms company FreshBox Farms grows leafy greens, has added executives from The Giorgi Cos. Inc., parent of mushroom grower Giorgio Fresh, to its advisory board.

Joe Caldwell, president of Giorgi Mushroom Co. and Giorgio Fresh, said the company is “very interested in the potential of vertical farming to transform the fresh produce industry,” in a news release.

Caldwell joined Giorgi Mushroom in 2017, after more than three decades at Monterey Mushrooms.

Brian Loiseau, senior vice president of sales, marking and research and development for Giorgio Foods Inc., also has joined Crop One’s advisory board. He has more than two decades of consumer packaged goods marketing experience, and was involved in the recent launch of Giorgio’s Savory Wild Portabella Jerky.

“We look forward to leveraging our own go-to-market experiences to help Crop One bring exceptional quality produce to everyone’s kitchen tables,” Loiseau said in the release.