Sun World International says it has added two executives to increase its global market insights and the depth of its fruit quality program.
Joining the company are Elena Hernandez, as director of global marketing insights, and Pablo Gómez, as director of quality insights, according to a news release.
“Sun World is heavily invested in providing superior varieties to our licensees, and our focus on quality insights ensures that globally, retailers and consumers will receive high-quality, great-tasting fruit year-round,” Jennifer Sanchez, vice president of marketing, said in the release. “With the expansion of our global marketing insights team, we will provide our licensees and retailers valuable category, variety and brand insights that will help generate consumer demand and grow sales. Elena and Pablo are the ideal candidates to help fill these strategically important roles.”
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Hernandez brings 20 years’ experience in produce marketing, insights and innovation, including roles at Duda Farm Fresh Foods, Mann’s Fresh Vegetables and Earthbound Farms, the release said.
In her new role, Hernandez will be responsible for developing global varietal branding strategies, leading varietal marketing initiatives, gathering and reporting on global marketing insights and fostering connections among Sun World’s licensees and retailers worldwide, according to the release.
Gómez brings nearly a decade’s experience in quality for the produce industry, primarily focused on table grapes, the release said. He has worked in global quality assurance for produce importers and other variety development and licensing companies, the release said. He started his career as a grape sourcing technologist for the United Kingdom market.
At Sun World, Gómez will work with licensees and market counterparts to ensure Sun World brands deliver a consistent high-quality eating experience for consumers in all markets, the release said.
