Family-owned greenhouse grower Topline Farms has appointed Chris Veillon as vice president of marketing. A seasoned brand marketing expert with two decades of experience in the greenhouse produce industry, Veillon will spearhead the Ontario-based grower’s marketing initiatives to enhance brand visibility and drive growth across North America, according to a news release.
Veillon brings a wealth of hands-on knowledge in brand strategy, consumer engagement and innovative marketing approaches as well as a deep understanding of the industry, the release said.
“Adding someone of Chris’ caliber to our team is a game-changer,” said Ken Green, president of Topline Farms. “His experience and leadership in the fresh produce industry will help us grow the Topline Farms brand and create greater awareness for our greenhouse grown fruits and vegetables across North America. We are thrilled to have him on board as we continue to expand our footprint in the market,” Green said.
Topline Farms says Veillon will lead its efforts to connect with retailers, consumers and partners, ensuring the company remains at the forefront of the greenhouse produce industry supply chain.
“I’m thrilled to join the Topline Farms leadership team and contribute to building a relevant and impactful family-owned brand in fresh produce,” said Veillon. “The opportunity to highlight the quality, innovation and sustainability behind Topline Farms products is exciting and I look forward to driving meaningful connections with partners across the industry,” Veillon said.
As a vertically integrated fresh produce company with a vast product assortment, the Topline Farms team is set to exhibit at The Packer’s upcoming GOPEX event in Aventura, Fla., Jan. 13-14, at booth No. 402.
