United Fresh promotes Mary Coppola

Mary Coppola has been promoted by the United Fresh Produce Association to vice president of marketing and communications.

Coppola started with the association in the fall of 2014, and has led the organization’s marketing and communications efforts, according to a news release.

“When Mary joined our team, we asked her to take on two major tasks,” United Fresh president and CEO Tom Stenzel said in the release. “First, she focused on growing the association’s marketing and communications capacity to deliver targeted messaging to our members and broader fresh produce industry.”

Stenzel said in the release that Coppola also took on the association’s Produce Marketing and Merchandising Council, a group of 45 marketing professionals from United Fresh member companies.

“Working with these volunteer leaders, Mary has helped create a strong professional community of produce marketers that is helping our industry bring great new products to consumers around the world,” Stenzel said in the release.

The Produce Marketing and Merchandising Council organizes and hosts BrandStorm, an interactive learning and professional development event for produce marketers. BrandStorm, in its fourth year, is Feb. 20-22 in San Francisco.

“Congratulations to Mary on this great and well-earned career step,” Mark Munger, vice president of sales and marketing for 4Earth Farms and chairman of United Fresh’s Produce Marketing and Merchandising Council, said in the release.