Wholesum promotes Tina Federico to business development

Wholesum, Amado, Ariz., has promoted Tina Federico to business development representative.

Federico joined the company in 2013 as a sales coordinator, and was promoted to national sales representative, according to a news release.

“She has been such an important asset to the sales team, and through the years she has proven her ability to help customers achieve their business goals while promoting Wholesum’s organic and Fair Trade programs,” Ricardo Crisantes, chief commercial officer, said in the release.

As business development representative, Federico will focus on sales goals, acquiring new customers, research on consumer trends and working with sales and marketing departments on marketing campaigns, according to the release.

“I love to research and plan, and this new position allows me to apply and expand my skills in those areas,” Federico said in the release. “I believe that research and making strategic long-term plans will help Wholesum and our customers in the long run. I look forward to this new role, and I am excited for this new chapter at Wholesum.”