The Milwaukie, Ore.-based Pear Bureau Northwest’s new augmented reality experience seeks to reach consumers in a fun, more immersive way.
The experience takes the user on a digital journey that demonstrates how to elevate everyday dishes by simply adding pears, according to a news release.
By scanning the QR code on retail displays with their mobile camera, users will see the augmented reality application open with a colorful animation of pears that become sliced before being added to a dish such as a pizza or salad, according to the release.
Once complete, the user is then shown information on how to “Check the Neck” for proper ripeness before being taken to a landing page of recipes for the dishes they just viewed, along with additional information on how to ripen and store pears at home.
“It’s exciting to present our consumers with an unexpected experience,” Jim Morris, marketing communications manager, said in the release. “Pears can really enhance a dish quite simply, and finding a new way to share ripening information helps spread the word on how easy it is to know when a pear is ripe for the best eating experience.”
“We continue to be on the forefront, looking for new and fun ways to reach consumers,” Kevin Moffitt, president and CEO, said in the release. “We’ve built on our previous experience with Snapchat filters, immersing consumers into a true augmented reality experience on their phones while showing them the versatility of pears.”
“Pears are not on everyone’s shopping list, so we continue to develop fun and innovative ways to grab consumer’s attention, enhancing pear’s image as the affable and approachable celebrities of the fruit world that they are,” Moffitt said in the release.
