Bakersfield, Calif.-based Country Sweet Produce’s Bako Sweet consumer brand is giving shoppers brightly colored, triple-washed and consistently sized sweet potatoes for Easter sales.
“It’s important that retailers have properly stocked shelves full of color and variety, and our bright bags of purple, orange and white sweet potatoes are not only eye-catching, but well known and trusted by shoppers,” Alexandra Rae Molumby, marketing manager for Bako Sweet, said in a news release.
Bako Sweet brand also works directly with retailers to create geotargeted Google and social media ads to support a successful sweet potato program and drive in-store purchases, according to the release.
“Easter is a great time of year for retailers to get the highest percent of return on sales with our steam bags,” Prescott Leyba, sales account manager for Bako Sweet, said in the release. “Historically, bulk bins have been a priority, but with shopper preferences shifting, consistency is a key marker of success.”
Retailers should consider placing complementary items next to sweet potato displays for maximum sales, as well, Molumby said in the release.
“Some of the most popular dishes at Easter are traditional sweet potato casserole, roasted sweet potatoes and sweet potato pie, so merchandising ingredients like marshmallows, brown sugar, pecans and pre-made pie crusts next to your display is a great way to inspire usage and increase sales,” she said.
