Dragon fruit stars at Frieda’s Specialty Produce

Los Alamitos, Calif.-based Frieda’s Inc. has an exciting lineup of dragon fruit, including its Honey Dragons, Fire Dragons and Snow Dragons, said Alex Jackson, director of sales.

Frieda's_Honey_Dragon_fruit_Friedas-BIZUP.jpg
Frieda’s_Honey_Dragon_fruit_Friedas-BIZUP.jpg
(Photo courtesy Frieda’s Inc.)

Los Alamitos, Calif.-based Frieda’s Inc. has an exciting lineup of dragon fruit, including its Honey Dragons, Fire Dragons and Snow Dragons, said Alex Jackson, director of sales.

“We will also be carrying some very special dragon fruit from Mexico, including organic, as well as beautiful and flavorful pink and magenta dragon fruit,” she said.

Frieda’s has “embraced the casualness onset by the global pandemic,” she added.

“We have now moved to T-shirts every day in the office so everyone can feel comfortable and inspired.”

Read related: Foodservice specialty sales remain strong

The Packer logo (567x120)
Related Stories
Industry leaders outline how retailers can maximize the 90-day sweet cherry sales window through aggressive early promotions and strategic late-season displays.
Barbara Ruhs, director of nutrition affairs and communications for Pears USA, explains how the produce industry can use her “science sandwich” method to leverage viral TikTok movements and reach younger consumers to share the benefits of a diet rich in fresh produce.
Retailers and brands are connecting with shoppers through social media, education and a focus on families.
Read Next
Kaushal Khakhar, CEO of India’s Kay Bee Exports, says the skyrocketing demand for Indian varieties proves that emotional heritage and superior flavor profiles can bypass rational pricing logic.
Get Daily News
GET MARKET ALERTS
Get News & Markets App