First Wisconsin potatoes harvested, ready for promotions

Friesland, Wis.-based Alsum Farms & Produce said its red and yellow conventionally grown potatoes will be in stores soon, followed by its organic russet and red and yellow potatoes.

Alsum Farms
Friesland, Wis.-based Alsum Farms and Produce said its red and yellow conventionally-grown potatoes will be in stores soon, followed by its organic russet and red and yellow potatoes.
(Photo courtesy of Alsum Farms)

Friesland, Wis.-based Alsum Farms & Produce says its first harvest of yellow potatoes look good this year. As the operation’s harvest of its red and yellow potatoes are underway, the first of its crop will be washed, graded and packed for fresh-market delivery to distribution centers and retail grocers, according to a news release.

“The first harvest of yellow potatoes at Alsum Farm looks promising,” said Larry Alsum, president and CEO of Alsum Farms & Produce.

Alsum Farms said its russet potato harvest will begin on Aug. 20 with the harvest of early-season Russet Caribou and Goldrush varieties. It will deliver its first russets to retail grocers in the Midwest, and it will also begin shipping organic russet and red and yellow potatoes starting Aug. 5, according to the release.

The operation says it’s more than 30-year history of sustainability includes regenerative agriculture practices from the Healthy Grown Program. The farm also dedicated 50 acres to prairie restoration and pollinator habitat.

“In 1992 we began farming and by 1996 helped establish the Wisconsin Healthy Grown Program,” said Alsum, a founding member of the Wisconsin Healthy Grown Program. “Since that time, the Healthy Grown program has continued to guide our farm sustainability practices utilizing Integrated Pest Management to efficiently manage inputs, implement conservation practices that enhance ecosystem efforts.”

Alsum Farms says it’s the perfect time for retailers to offer fresh and sustainably-grown potatoes and it offers a variety of pack options including 12-ounce to 50-pound packs in poly, mesh, paper or cartons. Its organic produce is packed under the Alsum Organics and Rainbow Organics labels.

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