International Fruit Genetics (IFG) is introducing logos for 21 unique table grape varieties — from Bebop to Torch — to grab consumers’ attention at the store.
The logos are designed to help consumers easily recognize the IFG varieties, according to a news release.
“As more 52-week table grape supply programs are in place, unified designs and brand recognition will help suppliers and marketers provide retailers more opportunity to drive sales,” CEO Andy Higgins said in the release. “IFG continues to invest in our varieties and trademarks and offer these logos for packaging artwork on bags, wraps and labels.”
The new packaging will be distributed to IFG licensed growers and marketers and is part of a campaign for “enhancing the consumer experience,” according to the release.
“These visually appealing logos tell the IFG brand story and help consumers easily recognize the various grape varieties,” according to the release.
The new logos are for these varieties: Bebop, Candy Dreams, Candy Hearts, Candy Snaps, Cotton Candy, Gracenote, Jack’s Salute, Julep, Kokomo, Quip, Rugby, Sugar Crisp, Sweet Bond, Sweet Celebration, Sweet Favors, Sweet Globe, Sweet Joy, Sweet Magic, Sweet Nectar, Sweet Sapphire and Torch.
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