NatureSweet swings big for Little League programs

Spring marks the start of baseball and softball season. To mark opening day, NatureSweet has partnered with Little League to be the official snacking vegetable of Little League Baseball and Softball.

NatureSweet says it will include the Little League brand on product packaging and will launch “Dugout Delights,” which will provide families and local leagues with suggestions for vegetables to add to snack lineups.
 
“Our fresh produce snacking line of bite-sized tomatoes, cucumbers, and sweet peppers are healthy and convenient treats that nurture developing minds and bodies,” Sergio Trujillo, NatureSweet's brand manager of snacking tomatoes, said in a news release. “We're thrilled to announce our official sponsorship with Little League as 'The Official Snacking Vegetable of Little League Baseball and Softball,' and we are dedicated to aligning both our commitments to providing a positive impact within communities and supporting thousands of Little League programs across the nation."

NatureSweet will also be a part of the Little League World Series fan zone in Williamsport, Pa., in August.

 “As a community-based program, we are excited to align with NatureSweet’s commitment to providing a positive social, environmental and economic impact within its communities and look forward to partnering with them through 2025,” Liz DiLullo Brown, Little League executive vice president and chief marketing and business relationship officer, said in the release.