Naturipe Farms says it is experiencing a banner year for domestically grown blueberries, driven by exceptional volume, premium quality and record-setting demand — especially for its proprietary varieties, Envoy and Keepsake.
The company says these mature, flavor-forward varieties are now being harvested at scale, marking the first year of substantial domestic volume and offering retailers and consumers some of the “best blueberries to ever hit the market.”
“Thanks to years of investment in breeding, we’re seeing a bumper crop of our jumbo blueberries, Mighty Blues and premium Sweet Selections — and they’re selling out fast,” Naturipe Farms President Jim Roberts says in news release. “Retailers and consumers alike are showing unprecedented enthusiasm for these flavor-packed berries.”
Naturipe’s organic blueberries are also experiencing record-breaking performance, the grower says, with volume and demand both on fire this summer. Winter and spring brought near-perfect growing conditions in the Pacific Northwest, setting the stage for a strong, sustained domestic organic season, according to Naturipe.
This summer also presents an opportunity for retailers and consumers to upsize pack offerings. With such high-quality fruit and strong supply, larger packs are moving quickly at retail — driven by demand for better taste, better value and healthy summer snacking, the company says.
Naturipe says a strategic advantage is its position as the largest company breeding and growing blueberries in the U.S., giving it the ability to not only deliver superior-tasting fruit today but also to ensure the future of flavorful, sustainable blueberry production nationwide.
“Consumers now expect better-tasting fruit, longer shelf life and strong sustainability stories as the standard — not the exception,” Roberts says. “Naturipe is proud to meet and exceed those expectations with our proprietary varieties, grower partnerships and commitment to innovation.”
With summer in full swing, blueberries remain a health hero. Packed with antioxidants, fiber and vitamin C, they’re the ultimate snack for brain health, heart health and immunity support, says Naturipe.
