Northwest fruit grower Superfresh Growers is reporting a strong second year growing EverCrisp apples.
Started in the Midwest, EverCrisp was bred from Honeycrisp and Fiji to hold its freshness and sweetness and offer a crunchy, sweet and juice bite, according to a news release.
According to Nielson data, EverCrisp is outperforming the apple category, up 26% in dollars and 27% in volume. Heavily promoted across the U.S., one-third of January sales came from promotions, according to the release.
Related news: Cosmic Crisp sales trending strong
EverCrisp has a solid retail focus across the Coastal, Mountain West, and South Central regions, according to the release. Packaging options for the apple varietal include bulk, pouch and poly bags.
