Nogales, Ariz.-based Splendid by Porvenir has unveiled the new Keitt Kong Mango label.
The introduction showcases the pinnacle of this year’s mango harvest — a selection of the largest mangoes on the market, according to a news release.
“Presently, we find ourselves in the most exciting moment of the Mexican mango season,” Daniel Ibarra, president of Splendid, said in the release. “The Mexican mango season continues to flourish. The northwest region of the country is witnessing exceptional mango production, underscoring a compelling proposition for retailers by ensuring a robust and dependable supply. In effect, it extends the Mexican season and offers retailers the advantage of staying in Mexico before moving to the offshore mango season.”
Ibarra said the 2023 season for Mexican keitt mangoes officially began the second week in August and is projected to last several weeks into September, with variations possible with weather conditions.
“The fruit is sizing beautifully — we’ll have an abundance of larger mangoes, trending towards 5/6s,” Ibarra said in the release.
The launch of the new marketing campaign includes new packaging, digital and social media ads, and website features, according to the release.
Cindy Schwing, vice president of marketing for Splendid, said the creative team for the company has done an amazing job with the creation of the new Keitt Kong label. Marketing of the label will be paired with retail programs featuring Keitt Kong mangoes and their attributes, Schwing said in the release.
“We’re talking about our brand, Splendid, shining the spotlight on a product that has the industry buzzing every single year,” Carlos Ferniza, marketing manager, said in the release. “And let’s be real, it’s high time we give credit where credit’s due — we’re talking about the largest of all mangoes, the absolute titan that’ll bring top-notch quality to the table, Keitt Kong mangoes. This king of mangoes is the ultimate way to close out the year with a bang — and trust me, you won’t want to miss out on this golden opportunity!”
Estimated shipments of the keitt mangoes will be one of the highest in recent years from northern Sinaloa, according to the release.
