Strong demand noted for organic sweet potatoes

Demand for organic sweet potatoes continues to be strong, says Kristi Hocutt, director of sales and marketing for Sims, N.C.-based Triple J Produce Inc.

Sweet potatoes
Sweet potatoes
(File image)

Demand for organic sweet potatoes continues to be strong, says Kristi Hocutt, director of sales and marketing for Sims, N.C.-based Triple J Produce Inc.

With a variety of pack options, the company carries both organic and conventional sweet potatoes, with varieties offered including covington, garnet, murasaki and purple majesty.

“Organic still continues to grow, which is great for our company,” Hocutt said.

Continuity of supply is expected between the 2022 and 2023 crops.

In general, Hocutt said Triple J will have a plentiful supply of sweet potatoes to carry the marketer through to the new crop, which will start in August or September.

“Last season we were fortunate to do the same and carry the previous crop to the 2022 crop,” she said.

Along with growing about 900 acres, the company also partners with other growers to distribute a total of 3,500 according to the company’s website. The company grows about 300 acres of organic sweet potatoes and that total is growing, according to the website.

The Packer logo (567x120)
Related Stories
Driven by a consumer desire for health, sustainability and transparency, the sector is experiencing remarkable market growth, which growers are meeting through third-party certifications, supply chain management and high-volume, reliable retail programs.
The partnership to market and distribute premium, California-grown organic keitt mangoes starting this July capitalizes on a rapidly expanding domestic organics market that has seen volume growth skyrocket since 2020.
The report highlights a milestone year of record-breaking growth, featuring a 21% increase in organic produce volume alongside measurable advancements in natural pest management, plastic reduction, employee well-being and fair trade community investments.
Read Next
Rochelle Bohm of CMI Orchards discusses the threat that extended producer responsibility laws pose to the fresh produce industry and why the high cost of sustainable packaging will be passed on to consumers.
Get Daily News
GET MARKET ALERTS
Get News & Markets App