Sweet potato growth continues for Matthews Ridgeview Farms

Wynne, Ark.-based Matthews Ridgeview Farms is growing and has no plans to slow down, said Autumn Campbell, sales manager, speaking at the SEPC Southern Exposure expo in early March.

Matthews Ridgeview Farms
Matthews Ridgeview Farms
(Tom Karst)

Wynne, Ark.-based Matthews Ridgeview Farms is growing and has no plans to slow down, said Autumn Campbell, sales manager, speaking at the Southeast Produce Council’s Southern Exposure expo, held in early March in Orlando, Fla.

Campbell said the company, founded by Terris Matthews and his wife, Kim, in 2006, is in expansion mode.

“We’ve expanded our acreage, and we do a little over 4,000 acres now,” Campbell said. The company predominately grows the beauregard variety, she said.

About six months ago, the company added a four-count consumer tray pack option for its sweet potatoes, she said. The new pack is being stocked by a couple of retailers so far.

Besides the bulk options, the company offers an assortment of bags and steamer packs, available for conventional and organic product.

The company has ample supply for the rest of the marketing season, Campbell said.

“We’ve got a good supply; not overabundant, but just where we need to be,” she said.

For the upcoming season, the company is starting the bedding process for sweet potato plants this week, with planting expected in May and harvest expected to begin by early September.

The Packer logo (567x120)
Related Stories
Industry leaders outline how retailers can maximize the 90-day sweet cherry sales window through aggressive early promotions and strategic late-season displays.
Barbara Ruhs, director of nutrition affairs and communications for Pears USA, explains how the produce industry can use her “science sandwich” method to leverage viral TikTok movements and reach younger consumers to share the benefits of a diet rich in fresh produce.
Retailers and brands are connecting with shoppers through social media, education and a focus on families.
Read Next
Warning that American agriculture faces a potentially catastrophic economic threat, the National Potato Council is urging the immediate reinstatement of a federal ban on Canadian fresh potato imports from Prince Edward Island following a newly confirmed detection of potato wart.
Get Daily News
GET MARKET ALERTS
Get News & Markets App