Los Angeles-based Wonderful Pistachios has launched an advertising campaign called “Remember, They’re Wonderful.”
The campaign reminds consumers that the pistachios they know and love are the ones with the word Wonderful right on the bag, according to a news release.
“Remember, They’re Wonderful” features four 15-second television spots that will also air on over-the-top media and digital platforms as an extension of Wonderful Pistachios revitalized “Get Crackin” campaign that launched January 2023, according to the release. Now live, “Reading is Wonderful,” “Literally Wonderful,” “Branding is Wonderful” and “A Wonderful Clue” physically show viewers how to spot Wonderful Pistachios by pointing to the word on the bag.
The new campaign highlights that everyone knows Wonderful Pistachios delivers high-quality nuts with consistent taste, texture, and flavor that is in fact “wonderful” just as its name suggests, the release said.
“We put the pistachio category on the map with our iconic black bag, and now we’ll be making our brand name even more recognizable with this simple yet clever approach to how we are Wonderful,” Diana Salsa, vice president of marketing for Wonderful Pistachios, said in the release.
The campaign was developed by The Wonderful Company’s in-house creative team at Wonderful Agency, according to the release.
