The Antigo-based Wisconsin Potato & Vegetable Growers Association is conducting conversations with independent retailers to feature Wisconsin Healthy Grown potatoes in the fall, says Dana Rady, director of promotion, communication and consumer education.
“Wisconsin Healthy Grown potatoes are sustainably produced and undergo an annual third-party audit to ensure they are produced according to the program specifications,” she says.
More consumers, especially younger generations, want to know where their food comes from and how it’s produced, Rady adds.
“We believe that the Wisconsin Healthy Grown program addresses what consumers are looking for while also keeping the environmental, social and economic sustainability of the grower organization and industry in mind,” she says.
The association also will work with the Wisconsin Department of Agriculture’s Alice in Dairyland representative once again and will sponsor the Spud Bowl and Stevens Point Youth Area Football as well as marathons and half marathons in Madison and Milwaukee.
The association’s Spudmobile will be at the Wisconsin State Fair and five Green Bay Packer football games, among other events, Rady says.
“We’re also working to expand exports of Wisconsin potatoes to Mexico and Canada by attending trade shows in each country while also organizing a trade mission and reverse trade mission to build on the relationships and conversations established,” she says.
