Row 7 launches partnership with FreshDirect

Row 7 launches partnership with FreshDirect

Row 7 has begun a new partnership with the online grocery platform FreshDirect.

Row 7, a seed company "born from a collaboration between chefs and plant breeders," partnered with FreshDirect to emphasize flavor as a priority and bring flavorful produce to more consumers, according to a news release.

FreshDirect is scheduled to introduce vegetables grown from Row 7 seeds by partner farms including squashes named Koginut and 898 (an experimental variation on the Honeynut), and the Habanada, a pepper like a habanero without the heat, according to the release. 

Row 7 seeds are organic and produced in the U.S., according to the release.


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