(CORRECTED June 17) Dole Food Co. is honoring nearly 120 years of growing pineapples on Oahu, Hawaii, with the Hawaiian Slawsome! Kit.
The new Slawsome! Kit is available at retail, with a suggested price of $2.99. The kit serves 3-4 people, according to a news release.
The Hawaiian Slawsome! Kit includes a mix of shredded green and red cabbage and carrots, Dole’s Grilled Pineapple Dressing and tropical seasoning.
“Dole introduced Slawesome! in 2018 as the industry’s first line of seasoned coleslaw kits in response to simultaneous consumer demand for cabbage, coleslaw and Dole’s salad kits,” Bil Goldfield, Dole’s director of corporate communications, said in the release. “The line continues to show strength among the widest spectrum of shoppers – from vegetarians and plant-based-diet converts to flexitarians and meat-eaters wanting a topping for beef, pork, poultry and fish.”
The Slawsome! kit bag offers pairing and topping suggestions, and a link to Dole’s online recipes, some of which feature the slaw kits. Other options in the line are Sweet Apple Slawsome!, Mango Sriracha Slawsome and Fiesta Lime Slawsome!
James Drummond Dole began growing pineapples on Oahu in 1901, when he founded the Hawaiian Pineapple Co., Dole Food’s precursor, according to the release. The company still grows pineapples commercially in Hawaii at its farm in Wahiawa on Oahu.
Note on correction: The original story incorrectly stated Dole does not grow pineapples commercially in Hawaii.
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