Good Foods has rebranded its dairy dip line, and added Spinach Artichoke Parmesan.
The change follows a similar rebrand of the Good Foods’ guacamole products, according to a news release.
The company’s dairy dip also includes Feta Cucumber and Creamy Ranch.
“Adding an additional dip to our dairy line and refreshing the packaging to be more on trend and cohesive with our brand has been no small task,” Danyel O’Connor, executive vice president of sales and marketing, said in the release. “Through our work with an outside agency, focus groups and surveys, we knew this transition was the right move for our brand and we’re so excited to complete the design refresh of all our dips.”
Good Foods switched from photography-focused packaging to a more illustration-focused design as research revealed consumers found that to be more reflective of the fresh and natural product, according to the release.
