Good Foods, a Wisconsin-based maker of ready-to-eat dips and guacamole, is launching its “Dip into Summer” campaign that is spotlighting its guacamole and dips. This year Good Foods also is expanding its campaign to include a #GuacGirlSummer-themed weekly sweepstakes on social media and hosting a series of coast-to-coast community walks, according to a news release.
“Summer is a time for community, so we’re excited to have even more opportunities to engage with consumers online and on the road all season long,” Briana Voss, Good Food’s senior director of omni-channel marketing said in the release. “Each of these touchpoints allows us to further our mission to bring good food to everyone.”
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Kicking off the tour June 4 in Los Angeles at an event dubbed “Hot Girl Walk,” Good Foods collaborated with the event’s founder and creator Mia Lind to share fan-favorite chunky guacamole with walk participants. Building on the enthusiasm of that event, Good Foods will also host other community walks across the country this summer, according to the release.
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To complement these partnerships and share the goodness with its broader social community, Good Foods has launched a weekly #GuacGirlSummer sweepstakes through July 31.
To enter, fans can respond to the brand’s weekly prompts on Instagram and TikTok for a chance to win a variety of summer-inspired prizes, including a summer bundle with everything needed for a beach day – avocado floaties, beach towels, coolers, sunglasses, portable speakers – along with Good Foods guacamole. One grand-prize winner will receive a summer getaway trip for two, according to the release.
For the second consecutive year, Good Foods will also hit the road in its Airstream van to engage with consumers at key summertime events, farmers markets and retail locations. At each stop, the brand will sample products and give away swag and other prizes.
According to the release, Good Food’s 2023 tour stops include:
Milwaukee, June 22-25
Atlanta, June 30 to July 3
Greenville, S.C., July 6-9
Charleston, S.C., July 13-16
Asheville, N.C., July 20-23
Jacksonville, Fla., July 28 to Aug. 2
Tampa, Fla., Aug. 4-6
Orlando, Fla., Aug. 10-13
