On Oct. 14, Naturipe Farms announced its Halloween-themed Berry Scary, a limited-edition 12 oz. package of fresh blueberries and blackberries in seasonal packaging. The company says the specially packed berry offerings are shipping now and will reach Kroger and select Wakefern stores by mid-October.
“Berry Scary is fun, convenient, and appealing to families looking for healthier treats this season,” says John Johnston, director of premium products at Naturipe Farms. “Retailers who embrace seasonal packaging see a measurable boost in sales, and this launch is designed to do just that. We’re really excited about this project — it’s a great way to lean into the season while continuously putting excellent quality products on the shelves.”
The limited-edition packaging is decorated with a monster mascot and a vertical design. However, the company says that while the themed packaging is limited time, its berries aren’t.
“Thanks to our growing partners throughout North and South America, our berries keep their spellbinding flavor and frightful freshness year-round,” the company said in a news release.
