Ocean Mist Farms has announced the launch of its Friendsgiving Flavor campaign to promote the Season & Steam product line to shoppers during the holiday season.
A campaign component, the Friendsgiving Flavor Giveaway, runs on Instagram Nov. 1 to Nov. 22 with 10 opportunities for participants to win a $50 gift cards and free Season & Steam products, according to a news release.
Details can be found by following @OceanMistFarms on Instagram.
Ocean Mist Farms is also sharing a new webpage, Fall Feasting, to share recipes, how-to videos and blog posts of cooking tips, according to the release.
“Our fall Friendsgiving Flavors campaign will serve both our retail partners and shoppers by providing content that engages, educates, and ultimately drives foot traffic to stores as the holiday season quickly approaches,” Diana McClean, senior director of marketing at Ocean Mist Farms, said in the release.
Ocean Mist Farms is set to partner with social media influencer Running to the Kitchen, and use Google advertising and targeted social media advertising to promote the campaign and encourage shoppers to purchase Season & Steam items, according to the release.
Season & Steam includes five vegetables options including sweet baby broccoli, artichokes, whole Brussels sprouts, Brussels sprouts shreds and Brussels sprouts halves, according to the release.
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