Murrieta, Calif.-based West Pak Avocado announced the launch of its new “Nutritional Bag” on Aug. 19. The new packaging was developed with health-conscious shoppers in mind and aims to enhance consumer awareness of the benefits of avocados, according to the company.
“Our new Nutritional Bag is designed to empower consumers with the knowledge they need to make informed choices,” says West Pak Avocado CEO Mario Pacheco. “At West Pak Avocado, we believe that great taste and nutrition can go hand in hand, and this innovative packaging reflects our commitment to promoting the many benefits of avocados for a healthier lifestyle.”
The bag features health-forward messaging that highlights the numerous benefits of avocados and underscores their nutritional profile. Key highlights of the Nutritional Bag include that avocados are sugar-free, heart-healthy and support gut health, weight management, and the management of Type 2 diabetes.
With avocado nutritional facts prominently displayed on each Nutritional Bag, shoppers will have quick access to essential nutritional information, making it easier to make informed choices, the company says.
“Avocados are not only delicious but also packed with nutrients that support a variety of health goals,” adds George Henderson, West Pak senior marketing manager, who spearheaded the project. “We are proud to offer a fun packaging solution packed with Avo Fresh Facts that educate shoppers on the incredible benefits of avocados. This bag makes it easy for them to incorporate this superfood into their meals.”
