Wonderful Pistachios is adding a Sea Salt & Pepper flavor to its No Shells lineup.
The flavor combination is already sold as an in-shell variety. The Wonderful Pistachios In-Shell Salt & Pepper consumer is loyal, with 60% of them purchasing only that flavor, so the brand expects this No Shells variety to attract consumers looking for the classic flavor they love in a conveniently snackable format, according to a news release.
The new Sea Salt & Pepper No Shells variety joins the other flavors including Sea Salt & Vinegar, Smoky Barbecue, Chili Roasted, and Honey Roasted. Wonderful Pistachios’ No Shells flavors have helped drive incremental brand growth since debuting in 2019, according to the release.
Wonderful Pistachios said No Shells accounted for 85% of total flavored snack nuts growth in 2021, according to IRI, which is when the brand launched its Sea Salt & Vinegar and Smoky Barbecue flavors. Since debuting, the Smoky Barbecue and Sea Salt & Vinegar No Shells flavors have received accolades in “best snack” awards, including those by Men’s Health, Delicious Living, Good Housekeeping, Parents magazine, Nielson’s Top Breakthrough Innovations and more, according to the release.
Wonderful Pistachios are a smart and healthy snack option with 6 grams of protein and 3 grams of fiber per serving, according to the release, which noted that pistachios are one of the highest protein snack nuts.
Sea Salt & Pepper will be available in 2.25-ounce, 5.5-ounce, 11-ounce and 22-ounce bags throughout the U.S. and Canada. It will also be available as part of a 72-count display with Wonderful Pistachios No Shells Sea Salt & Vinegar.
“We are proud to offer consumers tasty, healthy, high-quality snacking options. Shedding the shells with Wonderful Pistachios Sea Salt & Pepper No Shells gives fans another convenient way to enjoy their favorite snack on the go,” Diana Salsa, associate vice president of marketing for Wonderful Pistachios, said in the release.
To support the launch of Wonderful Pistachios No Shells Sea Salt & Pepper, a dedicated No Shells flavor campaign will be kicking off this summer. The campaign will drive awareness on social media and digital platforms, feature public relations activations, in-store displays and retail-specific programs to drive trial at the store-level, according to the release.
