¡Yo Quiero! Brands, Rhome, Texas, is partnering with the National Football League’s Dallas Cowboys.
The Cowboy’s iconic star logo will appear on the company’s salsa, guacamole and queso dips.
The five-year deal includes sampling events and promotions.
“We’re thrilled to partner with the legendary Dallas Cowboys,” Jay Alley, vice president of sales at ¡Yo Quiero!, said in the release. “We look forward to sharing this winning combination with the public this football season.”
Special edition Dallas Cowboys co-branded products will roll out as early as September. Classic guacamole, queso, avocado salsa and red salsa will be offered at Albertson’s Tom Thumb, Walmart, El Rancho stores and more.
“The Dallas Cowboys organization is pleased to announce our exciting partnership with ¡Yo Quiero! Brands,” Stephen Jones, chief operating officer for the Dallas Cowboys, said in the release. “Their unique combination of fresh guacamole and quality dips with Mexican flavors and down-home Texas tradition will surely become Cowboy fan favorites.”
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