Concord, avocado commission promote guacamole mixes

Concord Foods and the California Avocado Commission are teaming up this summer in a promotion for Concord’s Fresh Success guacamole mixes.

The mixes, which are displayed in the produce department, are being promoted with the commission for the July 4 holiday. Demonstrations are scheduled June 29-31 at 180 Walmart store produce departments.

“The partnership with Concord Foods is a natural fit for the California Avocado Commission as our products go hand-in-hand – especially during the Fourth of July,” Jan DeLyser, vice president of marketing for the commission. “We know guacamole is on-trend and a staple during this time of year, so we are excited to provide in-season avocados to shoppers looking to please a crowd this summer.”

 Consumers can make fresh guacamole with the mild/spicy/extra spicy mixes, avocados and lime juice.

 “By demonstrating how easy it is to use our juices and the new Concord Fresh Success packets to enhance the flavors of fresh produce, we seek to inspire more people to reach for Concord Foods products when shopping for healthy solutions,” Charles Olins, vice president of sales and marketing at Concord, said in the release.