Albertsons has won “People’s Voice” honors for best shopping and retail app in the 28th annual Webby Awards.
The company added meal plans and recipe tools in its grocery app in the fall.
“We are thrilled and honored that so many of our customers and associates voted for Albertsons to win this Webby award which is truly a testament to our Customers for Life strategy,” Jill Pavlovich, senior vice president of digital shopping experience at Albertsons, said in a news release. “At Albertsons, we place the customer at the center of everything we do, and this is especially important as we continue to develop our digital shopping experience. Thank you to our Digital Team for their hard work and dedication to transforming Albertsons from a traditional grocery retailer into a best-in-class omnichannel experience.”
The company says its app boasts more than 10 million active visitors each month and has a 4.8 rating in the app store. Recent introductions include the meal plan and recipes tool, Flash 30-minute grocery pickup and delivery and a simplified U Loyalty program.
“The Albertsons Cos. digital team has been diligently focused on enhancing our mobile app to connect and transform online and in-store shopping,” Jatin Pahuja, group vice president, app, site and UX at Albertsons, said in the release. “Omnichannel shoppers expect personalized service regardless of how they shop. Our mapping of key customer moments across their shopping journey acts as the north star in our digital experience transformation. Winning the People’s Voice Webby Award is an exciting achievement and a recognition of the team’s inspired work.”
The Webby Awards are presented by the International Academy of Digital Arts and Sciences, an international awards organization honoring excellence on the Internet. Albertsons will be honored at the 28th Annual Webby Awards commemoration in New York City on May 13, the release said.
