Sweetpotatoes from Country Sweet Produce’s Bako Sweet brand will be suiting up for its first Game Day Tailgating packaging promotion, which will give retailers “a fresh opportunity to score incremental sales this fall,” the company says. Running September and October, the brand’s product lineup will feature limited-time, football-themed packaging and in-store displays designed to capture shopper attention.
“Fall is one of the most exciting times for food and entertaining, and game day gatherings are a perfect occasion to spotlight sweet potatoes,” says Susan Noritake, vice president of sales and marketing at Bako Sweet. “We’re encouraging retailers to get their orders in now so they can be ready to win big when shoppers start planning their tailgates. Our themed packaging and fun, high-visibility displays not only grab shopper attention but also inspire creative, better-for-you game day recipes.”
The promotion will include organic and conventional sweetpotato trays, organic and conventional 3-pound and 5-pound mesh bags, and Single Sweets — wrapped sweetpotatoes that are washed, ready to microwave and now dressed to look like footballs.
It will also include Game Day Tailgating display bins featuring the “Sweeten Game Day Tailgating” theme, complete with a football goal post graphic and sweetpotato appetizer imagery for retail. The company says visually engaging displays like this can give retailers a powerful way to inspire impulse buys.
Beyond the store, Bako Sweet says it will share a lineup of tailgating and grilling recipes for sweetpotatoes across its social media channels and partner with influencers to create game day-inspired content as part of the promotion.
The company says Game Day Tailgating packaging and displays will be available for shipment starting Sept. 1, and it encourages retailers are to secure orders early.
