Bako Sweet secures promotion with Kung Fu Panda characters

Bakersfield, Calif.-based Bako Sweet has announced a collaboration with DreamWorks Animation’s "Kung Fu Panda: The Dragon Knight."

The pair-up brings together Bako Sweet sweet potatoes with the popular characters from the show, now streaming on Netflix, according to a news release.

Shoppers will notice new vibrant character artwork on all of Bako Sweet’s 3-pound and 5-pound mesh bags this July through October in celebration of the popular series, the release said. In addition, a QR code will be printed on the bag that leads to Mr. Ping’s Sweet Potato Dumplings and the brand’s "Kung Fu Panda: The Dragon Knight" Sweepstakes.

“We are thrilled to be working with DreamWorks Animation to bring this collaboration to life in a way that elevates the sweet potato category and encourages shoppers to use Bako Sweet in a fun new way,” Alexandra Rae Molumby, director of marketing for Bako Sweet, said in the release. “Thanks to the earned trust of the Bako Sweet brand with shoppers and the popularity of the Kung Fu Panda franchise, we have high expectations for this partnership.”

By including the much-loved characters featured in the series on its packaging, Bako Sweet aims to further strengthen brand trust and drive shopper engagement, especially during the back-to-school season, the release said. Children will be eager to bring home Bako Sweet potatoes with the package featuring their favorite heroes from "Kung Fu Panda: The Dragon Knight," the release said.

Bako Sweet is supporting its collaboration with the series through social media promotions on Instagram, influencer partnerships with Jean Choi of What Great Grandma Ate and Kelsey Preciado of Little Bits of Real Food, and its consumer sweepstakes, which gives people the opportunity to win $5,000 and a year of sweet potatoes, the release said.

For more information, check out bakosweet.com.