The Bee Sweet Citrus team will be showcasing its modernized label and new point-of-sale material at IFPA’s inaugural Global Produce and Floral Show, according to a news release.
“Not only is our team thrilled to participate in one of the biggest produce events of the year, we are also excited to showcase our seasonal citrus varieties and debut our new point-of-sale material,” said Bee Sweet Citrus director of communications and compliance, Monique Bienvenue in the release. “After two years of postponed events, we’re excited to see our industry partners and show our customers what we have to offer for the season.”
Right now, the Bee Sweet Citrus team is transitioning from its off-shore program into its domestic season, according to the release. Domestic Melo Gold Grapefruit, Meyer Lemons and Lemons are currently available for customers, and the company’s team will begin to ship California Navel Oranges and Satsuma Mandarins next week. Clementine Mandarins will begin to ship out the first week of November, the release continued.
“Over the last two years, our team has worked hard to fine-tune the Bee Sweet Citrus label and design supplemental material that can help our customers market the citrus category,” said Bienvenue in the release. “Exhibiting at the Global Produce and Floral Show provides us with an opportunity to showcase our hard work and gives our partners the chance to see our label in action.”
For the first time, the Bee Sweet Citrus team now offers its customers branded display bins, standing signs, bee cut outs and more. Visit Bee Sweet Citrus at the IFPA Show, booth #3296.
