Bowery expands Amazon Fresh partnership
New York City-based vertical indoor grower Bowery has expanded its customer reach through a new partnership with Amazon Fresh.
The company supplies almost 1,900 grocery stores and major e-commerce platforms, including Whole Foods, Ahold Delhaize, Amazon, Safeway/Albertsons and Walmart, according to a news release. And this launch will bring Bowery’s leafy greens and two flavors of salad kits to more consumers up and down the East Coast, from Massachusetts to Georgia.
Bowery’s core lettuces, including Baby Butter, Crispy Leaf, Baby Romaine and Spring Mix, plus two flavors of Salad Kits — Sesame Ginger and Balsamic Vinaigrette — are now available for home delivery via Amazon Fresh.
“Demand for sustainable, pesticide-free greens has never been higher,” Bowery Chief Sales Officer Matt Williams said in the release.
Bowery greens and salad kits, now including a compostable fork, will be available from 18 Amazon Fresh fulfillment centers across the East Coast.
Related: Bowery Farming taps into that Gen Z wellness consumer with NYC spa-like party
This milestone comes in the same month, July, that Bowery announced a brand evolution across its website design, product packaging and advertising including unexpected media, like streaming video platforms.
The company increased its retail footprint by over 15 times between 2020 and 2023, according to the release, and continues to pop up in new places beyond grocery, such as Citizens Bank Park, the first sports stadium in the country to offer Bowery’s salad kits, and Sweetgreen locations in the New York tristate area, which feature the Bowery Bowl.
Related: Bowery salad kits now at 166 Giant Food supermarkets
