Chilean cherry promotions have been underway since late December, and retailers have even more opportunities heading into National Cherry Month in February.
In addition to POS material, videos, new recipes, custom digital ads and in-store merchandising support, the Chilean Cherry Committee has engaged in several new programs, including influencer marketing and TikTok, according to a news release.
The committee also worked with four retail chains on the design and production of cherry bins, which have been instrumental in driving consumer awareness and sales, Karen Brux, managing director of the Chilean Fresh Fruit Association, said in the release.
“Many shoppers have no idea that cherries are available during our winter months, so these bins have been incredibly effective in grabbing their attention and driving category sales,” she said. “We currently have more than 1,000 bins on display, and we’re planning to expand the program next season.”
Chile has shipped 58% more volume to the U.S. compared to the same time last year, the release said.
Cherries from Chile also is strengthening consumer awareness through a national ad campaign in conjunction with Audacy, according to the release. Radio and online ads are running through Feb. 4 in Los Angeles, Boston, Chicago, San Antonio, Cincinnati and Tampa, Fla.
As part of the campaign, consumers can enter to win a trip to Los Angeles for the 2023 “We Can Survive” concert. Previous concerts have included such stars as Coldplay, Jonas Brothers, Taylor Swift, Lizzo and Billie Eilish, among others, according to the release.
The prize package includes two concert tickets, access to a VIP party at the Hollywood Bowl, airfare for two and spending money. Deadline to enter is Feb. 4.
Retailers interested in February promotions should contact their regional merchandiser to coordinate, according to the release.
Chilean cherry promotional opportunities plentiful for retailers
With National Cherry Month in February, the Chilean Cherry Committee is offering merchandising materials and marketing programs to assist retailers.
(Photo courtesy of Chilean Fresh Fruit Association)
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