D’Arrigo Bros. of California is getting animated.
The Salinas, Calif., company has released a set of GIFs that play up the company’s Andy Boy logo and its signature specialty products — broccoli rabe, fennel and romaine hearts. The six GIFs, available on giphy.com, are designed to engage with millennials and build brand awareness, according to a news release.
“Sometimes it’s easier to create a fun Graphic Interchange Format (GIF) picture that builds emotional and visual connections with consumers versus content,” according to the release.
The GIFs reinforce the connection with the brand identity and D’Arrigo’s specialty items, according to Claudia Pizarro-Villalobos, D’Arrigo California’s marketing and culinary director.
“GIFs allow us to add pizazz to social media stories, boost engagement, connect emotionally and build a loyal following within our consumer base,” Pizarro-Villalobos said in the release.
Find the GIFs here:
