Four produce companies among Top 50 brands for parents
Market research firm Smarty Pants LLC surveyed parents and their children about 347 brands, and four produce brands made the Top 50 list for parents.
Cuties ranked 13th, Chiquita ranked 14th, Halos ranked 16th and Dole ranked 31st.
Both Chiquita and Dole are new to the study, which traditionally has focused on packaged food brands — along with toy brands, retail brands, restaurant brands and others — because center-store has been much more brand-heavy than the produce department.
Cuties was first included in the study in 2015, and Halos was added in 2016.
Among the brands ranking higher than the produce companies on the parents’ list were five candy brands and Amazon, Netflix, Google and YouTube.
On the top 50 list for kids, Halos was the lone produce representative, coming in 44th.
